ACL Live: Now Open for Business

13 Feb 2011

Well, after years of planning, lots of hard work (and approx $40 million), and over 6 months of GS magic…we are very proud to announce that tonight is the opening night of ACL Live featuring the legendary Willie Nelson (Night 1 of 2). This room is a world class facility, that is not only engineered to comfortably host the biggest acts in the world, but it is equipped with state of the art audio and video editing facilities. Over time, ACL Live has every right to emerge as one of the premier theaters in the world because of its history, its location, and its unique ability to bringing the physical experience together with the digital experience as we move into the future.

At GS, we joined the ACL Live team in the summer of 2010 to consult, create the brand, build the web, CMS, paper systems, advertisements, design billboards, drink menus, merchandise, marketing decks, style guides, guerilla marketing and much more. Aw hell, we even designed the stickers for the trash cans. Clearly, this is a ‘love of the game’ project for us.

We would like to congratulate Beau, Freddy, Laurie, Tim, Colleen, Sharilyn, Caroline, and the whole team at Stratus on such a great accomplishment. We would also like to congratulate our friends at KLRU — Bill, Ed, Terry, Maury, Emily, and the rest of the squad on everything they have done to help make all of this possible. Last but certainly not least, a big up goes out to Elaine Garza and her team at Giant Noise.