Guerilla Suit

ACTIVE Life Movement connects people and places with resources, educational curriculum and opportunities to create and advocate for ACTIVE communities. Their approach combines social marketing, lifestyle marketing and social movement theories and tactics with proven public health and health education strategies.

ACTIVE LIFE MOVEMENT engaged GS for a full brand identity overhaul and new website driven by a custom social networking platform that enables peer interaction, team-building, and tracks community involvement. GS was responsible for comprehensive design and creative direction, including: programatic consultation, messaging consultation, naming conventions, logo, style guidance (color palette, typography, collateral templates, photography direction), and environmental signage.

ACTIVE Life Movement is supported by HEB, Blue Cross & Blue Shield, Waste Management, The Susan & Michael Dell Foundation, DELL Foundation, and St Davids Foundation.