Guerilla Suit

Earlier this year, we announced the launch of the first wink at a larger campaign for the Austin City Limits Television Series, focusing on its amazing past, present, and future. As the heart and soul of all things ACL, the good people at KLRU worked with us to develop an interactive timeline that consists of rare & unique photos, video clips, and audio moments. We also created custom video content to augment the existing content with a fresh perspective. This was the best way to establish where this brand has come from, but also where it could be going. Austin City Limits is the nucleus or DNA of all things ACL, including ACL Fest, ACL Live, and ACL TV, and we are looking forward to helping them work in unison.

In the summer of 2011, we have been charged with creating an overarching Austin City Limits campaign that explores the ACL experience. ‘ACL’ as it is commonly referred to can be experienced in so many ways – ACL Live at the Moody Theater, ACL fest, ACL tapings… but also in iPods, on laptops, through mobile phones, and more. This campaign will work to ask the question: “How do you ACL?”. Stay tuned for more on this.