Fun Fun Fun Fest

GS was asked to help create a digital lineup announcement strategy for FFF 2012 headliners and hip-hop trailblazers, RUN DMC. We didn't stop with video. We also created an ANIMATED GIF for superior share-ability and increased street cred. The announcement was picked up by the AP and was covered in Rolling Stone, SPIN, ABC News, The Huffington Post, and more - Now that's what we call FUN DMC.