GS was asked to create an event that elevated Dirty Work's sponsorship activition for the annual RECA Knockout Night. Instead of a standard banner sponsorship, GS opted to crate a full Over The Top Arm Wrestling Tournament Environment, install a photobooth, and contact collection center for follow up. Over the course of the evening, this booth engaged 100's of event attendees, and over 40 male and female participants. Our goal was to engage this group of targets (real estate professionals) in a way that would intrigue them, attract them, and build memories that could be asscoiated with the DW brand experience. We gathered contacts, followed up with them, and used this group as a foundation for launching the new DW brand to other target groups. This is the video recap of that event.