Hopadillo

Brief

Deepen the brand world of the No. 1 selling IPA in Texas as it expands into new SKUs.

Solution

Develop new versions of the beloved Hopadillo by creating a new monster with its own lore for each new product.

Services

Creative Direction, Narrative & Messaging, Campaign Creation, Custom Illustration, Point of Sale, Digital Advertising, Print Advertising, Out of Home Advertising, Radio, Broadcast

Hopadillo Imperial IPA

Run for your lives. Born in the labrewtory, this double headed 9.9% ABV IPA is on the loose. Experimental hop oils blended with fan-favorite hop varietals produce huge citrus notes, pine hop aroma and a crisp, dry finish. Mutated from the DNA of the Hopadillo himself, this creation is a whole new kind of beast.

Hopadillo Hazy IPA

From the hazy fog emerges a new Hopadillo boasting monstrous flavor without the bite. Legend has it, this beast has a softer side. Maybe it’s from the tropical fruits from which it feasts. Or maybe the haze has gone to it’s head. This IPA isn’t as scary as it looks but you might be afraid of how much you like it.

Photography by Josh Olade

Hopadillo Juicy IPA

Surfacing from the depths is an all new Hopadillo on the hunt for juicy waves and killer flavor. The locals say it surfs from island to island gathering the tastiest tropical fruits for this freshly squeezed brew. Swim at your own risk, the deliciousness might pull you under.