Hot Luck

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Develop name & identity for an inaugural food & music festival experience in Austin.
Activate brand through application of logo, typography, colors and custom illustrations to create a memorable and unique brand system that exemplifies the Hot Luck festival experience.
Creative Direction, Naming, Brand Development, Campaign Strategy, Social Media Strategy, Narrative & Messaging, Collateral, Merchandise, Signage & Way-Finding, Web Strategy, Web Design, Events & Activations, Photo Content
1 Hotluck Logo Slide
3 Hotluck Digital Slide
4 Hotluck Merch Slide
5 Hotluck Wristbands Slide
6 Hotluck Ex Slide
7 Hotluck Neon Slide
9 Hotluck Social Slide
8 Hotluck Credentials Slide
10 Hotluck Al Fuego Id Slide
11 Hotluck Al Fuego Ext
12 Hotluck Chef Signage Slide
13 Hotluck Hawaii Tx Id Slide
14 Hotluck Hawaii Tx Ex Slide
15 Hotluck Astro Posters Slide
16 Hotluck Hi Lo Id Slide
17 Hotluck Hi Lo Peeps Slide
Friends who helped


Alison Narro

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Sign Painter

Kayla Fritz

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