Karbach Brewing Co.
Brief
Develop Karbach’s first ever brand-led campaign by refreshing their brand positioning and evolving their brand identity expressions.
Solution
Create a more robust brand suite by introducing a new tagline, lighthearted accent colors, expressive illustrations and playful typography that service the new positioning and reinforce the brand’s tone of voice.
Services
Brand Positioning, Brand Messaging, Brand Identity Evolution, Campaign
Where Bigger Things are Brewing

At Karbach, we usually let our beers do the talking. They’re the heart of the operation, the personality, the star of the show. With a wide variety of styles all meticulously crafted by our world-class brewers, they’re the reason our customers keep coming back for more. In fact, a lot of folks know our beers, but they don’t really know Karbach. After all, Karbach is an enigma. What brewery can claim they have both the #1 selling IPA and the #2 Blonde in Texas? Karbach can. What brewery can boast international acclaim for over 6 different styles of beer? Karbach can (but we rarely boast). What brewery can grow to become the second largest craft brewery in the state of Texas yet still only brew in Texas? Karbach can.


Our beers are as diverse as our customers because our secret ingredient is creativity. We don’t specialize in any particular kind of beer so we can specialize in perfecting a variety of styles, ensuring there’s something unique for every taste. But we don’t stop at beer. We’re hellbent on fostering community through our home-base in Houston. What other brewpub can draw a crowd for a Thursday run club and sell out a live music series based on a beloved beer? Karbach can. What beer brand can create both great beer and an unmatched drinking experience? Only Karbach can, because we’re a brand built by the spirit of our beer - with fearless creativity, masterful craft and most importantly, unbridled fun.

We are co-conspirators with like-minded people and brands who aren’t afraid to break things.
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