Revitalize Karbach’s flagship beer Love Street Blonde through a fresh, groovy perspective that honors it’s late 60’s brand DNA, aimed at highlighting Love Street-focused summer events, giveaways, activations, and beyond.
Solution
Develop a new modular creative campaign that incorporates photography and illustrations and features an expanded, vibrant color palette that enhances versatility across various applications while distinctively setting it apart from Love Street Blonde’s foundational brand identity.
Love Street isn’t just a place, it’s a state of mind. And Karbach is bringing the sixties back with Love Street Blonde, a Kolsch-style beer with a clean malt profile and a groovy flavor that’s sure to be the Music To Your Beer.
.jpg)
