Zanzibar

Brief

Create a highly-localized brand for a tropical rooftop bar at the Austin Marriott Downtown.

Solution

Employ a lush, tropical brand suite inspired by vintage rum labels to touchpoints from web to wayfinding to create a space that truly feels like an escape from the everyday.

Services

Brand Positioning, Brand Narrative & Messaging, Identity System, Collateral, Paper System, Merchandise, Signage & Wayfinding, Splash Page Design

Seven Stories Up and a World Away

An escape awaits you in downtown Austin. A bungalow hidden away among the glass and concrete towers. Those who know to follow the glow will find themselves transported to a place entirely elsewhere.

You don’t just go to Zanzibar, you arrive.

Seven stories up and a world away, Zanzibar is an escape from the everyday - a lush tropical terrace with stunning views of downtown Austin, but an experience that couldn’t be further from it.