Case Study

Hot Luck

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Brief
Develop name & identity for an inaugural food & music festival experience in Austin.
Solution
Activate brand through application of logo, typography, colors and custom illustrations to create a memorable and unique brand system that exemplifies the Hot Luck festival experience.
Services
Creative Direction, Naming, Brand Development, Campaign Strategy, Social Media Strategy, Narrative & Messaging, Collateral, Merchandise, Signage & Way-Finding, Web Strategy, Web Design, Events & Activations, Photo & Video Content

A One-of-a-Kind Finger-Licking & Finger-Picking Good Time

Created by James Beard Award-winner Aaron Franklin, Guerilla Suit principal and Mohawk owner James Moody, and Mike Thelin, co-founder of Feast Portland, it is a DIY casserole of the culinary and music world.

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“Austin’s got a few things down: live music, damn good barbecue, and festivals that make everyone who skipped them a little jealous. Put all those things together and you’ve got our favorite way to spend Memorial Day weekend.”

Munchies

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8 Hotluck Credentials Slide
5 Hotluck Wristbands Slide
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12 Hotluck Chef Signage Slide
“At Unconventional Hot Luck Fest, All Are Welcome To Celebrate Food, Friends And Fun”

Forbes

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10 Hotluck Al Fuego Id Slide
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Friends who helped

Sign Painter

Kayla Fritz



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Screen Printer

Tony Diaz



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Photographer

Alison Narro



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