Case Study

Mohawk

Brief
Activate the Mohawk online merch store as another revenue stream by creating one-of-a-kind, high-quality merchandise items.
Solution
Create a high-end suite of evergreen merchandise and leverage partnerships with companies like Vans to design a custom nudie suit-inspired shoe benefiting displaced Mohawk staff.
Services
Campaign Strategy, Social Media Strategy, Collateral, Merchandise, Photo & Video Content

All Are Welcome

Musicians make music because they have to. Fans listen because they need to. People are drawn to the club because there is no other place. Handmade in downtown Austin, Mohawk was built in 2006 as a one of a kind live music venue and bar.

Hawk Vans Shoes 2
Hawk Vans Shoes 3
Gs Web Hawk Merch 1
Hawk 2
Hawk 3
Hawk 4
Hawk 5
Hawk 6 Update
Hawk 7
Hawk 8 Update


Photography by Pooneh Ghana and Cody Cowan

Hawk 9
Friends who helped

Photographer

Alison Narro



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Screen Printer

Tony Diaz



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