SXSW 2021

Develop the theme and design system that serves as the foundation for all visual communications and wayfinding for the annual SXSW events.
Use a modular series of abstract, expressive totems to convey the immersive world of discovery and collective creativity of the SXSW events.
Art Direction, Campaign, Social Media, Content, Guidelines, Graphic Design, Merchandise, Signage & Wayfinding, Motion Graphics

Reimagine the Future

Discover ideas that will reignite your curiosity and renew your hope in tomorrow. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries

An essential destination for global professionals, the events feature sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

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