Case Study

Eberly

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Brief
Brand and identity creation for a restaurant with contemporary American cuisine in South Austin.
Solution
Identify the values and personality traits of the restaurant, before undertaking identity design to develop a logo and associated visual language that was as sophisticated as the restaurant’s food and interiors.
Services
Creative Direction, Identity System, Narrative & Messaging, Collateral, Packaging, Paper System, Web Design & Development, Signage & Way-Finding

Established 2016. Born 1842.

Austin has always fostered creative thinkers, risk takers and industry minds and Eberly distills that spirit into one place, one home. A conclave of dining, drinking and socializing. A gathering place where likeminded people can collaborate, unwind and plot the future. Working collaboratively with the management and culinary teams, we brought this concept to life through identity, web, social and on site materials. Each piece thoughtfully designed to be of the time and timeless.

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“When Stubb's Bar-B-Que co-founders John Scott and Eddy Patterson announced their plans to open a fine-dining restaurant on South Lamar, the anticipation started building. Just this fall, the new restaurant launched and it was everything we'd hoped for and more, with a solid menu of reimagined American classics by chef Jim Tripi and eye candy all around thanks to interior designer Mickie Spencer.”

Austin's 14 Most Important Restaurant Openings of 2016 - Zagat

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The historic Cedar Tavern bar of Greenwich Village in New York City  Built in 1866, the Cedar Tavern bar is a living piece of history that was the stomping ground for Abstract Expressionists, Beat Writers, poets, actors and musicians. On any given night you might have seen Jackson Pollock drinking and fighting with Willem de Koonig or Jack Kerouac. Or overhear Bob Dylan, Jimi Hendrix or Allen Ginsberg marinate on their next project. It was a legendary place and its beating heart, the bar, fits perfectly within the walls of Eberly and in the soul of Austin.

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Architectural Photography by Merrick Ales | Food Photography by Rochelle Tschida

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Friends who helped

Graphic Designer

Erick Montes



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Paper Specialist

Judy Schulz



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Screen Printer

Tony Diaz



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