Guerilla Suit | Approach

We combine the creative with the business – the Guerilla with the Suit – and craft every layer of a brand’s identity to feel intentional, connected, and impossible to ignore.

LAUNCH

For founders and entrepreneurs starting from zero, we’re the strategic partner who helps turn big ideas into bold realities.

GROW

For growing brands, we refine the story, elevate the identity, and build momentum for what’s next.

EVOLVE

For established brands facing change, we reposition, reimagine, and reintroduce them to new audiences and markets—with clarity and purpose.

We don’t believe in one-size-fits-all solutions. We start with a proven process, then bend it to the challenge. Flexible, relentless, precise.

1 DISCOVER & STRATEGY

We believe that the best creative solutions come from conversations. We’ll get to know your business inside & out and work together to identify what makes your project truly unique. From there, we’ll find your brand’s center of gravity—the foundation upon which we’ll tell your story, both visually and verbally.

Positioning Strategy
Brand Audit / SWOT Analysis
Brand Architecture
Audience Personas
Brand Pillars & Brand Purpose
Naming
Campaign Strategy
Event & Activation Strategy
Branded Collaborations & Partnerships

2ALCHEMY

Something powerful happens when strategy and design collide. With our strategic north star guiding the way, we’ll dream big and think smart to deliver nothing short of lightning in a bottle.

Visual Brief
Logo Suite
Color Palette
Type System
Iconography & Illustration
Brand Narrative & Messaging
Brand Guidelines

3WORLD BUILDING

Next we turn strategy and identity into a fully realized ecosystem. We ensure that every expression—across print, digital, and experiential touchpoints—feels intentional, connected, and unmistakably on-brand. Think of it as designing an entire universe rather than just the flag that flies over it.

Print
Packaging
Collateral
Paper Systems
Merchandise
Signage & Wayfinding
Digital
Web Design
App Design & User Interface
Animation & Motion Graphics
Experiential
Brand Activations
Photo & Video Content

4ROLL-OUT

Production design and fabrication bring brand worlds into the physical realm—tactile, dimensional, and real. Whether it’s a basic paper system or a high-end custom merchandise suite, a bespoke neon sign or a 12oz beer can, this is where creative vision meets precision execution, turning brand presence into something your audience can see, touch, and remember.

Production Design
Material & Color Speccing
Vendor Sourcing
Vendor Management
Bid Procurement
Press Checks

5 UPKEEP

The launch is just the beginning. Since great brands are built over time, we partner with our clients to provide ongoing creative support—ensuring your brand shows up consistently and confidently over time.

Campaign Creation
Content Creation
Promotional Materials
Day-to-Day Design Needs

I’ve had the pleasure of working with Guerilla Suit across three different companies in my role as VP of Marketing, and each time they’ve delivered outstanding results. Their team consistently brings fresh, strategic thinking alongside exceptional creative design and seamless execution. From brand development to full campaign rollouts, they’ve been a trusted partner who knows how to make marketing both meaningful and effective. I can attribute many of my biggest wins as a marketer to the GS team—and I wouldn’t hesitate to retain them again.

Charlie Paulette

VP Sales and Marketing

MERIT Coffee

Working with Guerilla Suit has been an absolute pleasure from day one. The team's approach was nothing short of exceptional, from the initial concept to the final execution. They took the time and resources to fully understand the essence of our brand and our customer base, resulting in a unique and refreshing look that far surpassed our expectations. I highly recommend Guerilla Suit to any business looking to revamp not only their brand but more importantly their branding strategy.

David Langdon

Director of PR & Marketing

Hat Creek Burger Company

I’ve worked with Guerilla Suit on a diverse array of simple to complicated brands and businesses. There is an efficiency / creative latitude equation that they execute in the right manner for me. I’ve never felt like I get performative fluff, short shrift on exploring ideas, or a lack of engagement on matching the fit to the business. They are on every short list for every project with me. And I’ve never not enjoyed collaborating with them, or feel like the outcome of an engagement hasn’t been nailed. My only reservation? I still don’t get the name. But I’m cool with that mystery.

Bart Knaggs

Chief Executive Officer & Partner

New Waterloo

At Franklin Barbecue we cherish all that is organic, honest, soulful, and perfect. Guerilla Suit is every bit of that, creating an authentic voice and visual experience for our Franklin Barbecue Pits. We enjoy our relationship with Guerilla Suit because they work as us rather than for us, diving deep into what is most important to Franklin, which is our customers.

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Aaron & Stacy Franklin

Owners

Franklin BBQ

There is good design + brand. There is strategic + creative partnership. Guerilla Suit hits both. It’s rare to find an agency with such an impressive approach to brand strategy that then defines even more impressive visual ID. With Guerilla Suit’s powerful branding, messaging and design — we opened a rooftop bar in the middle of a pandemic and still hit revenue targets. The brand was that strong, locally-loved and quick-to-market.

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Carolyn Hosna

Vice President of Marketing

White Lodging

All great things must start somewhere.

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