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Heyday
Best Enjoyed Anytime
Heyday
Best Enjoyed Anytime

HEYDAY is about celebrating the good times. The moments that make life on this blue marble all worth it. The big. The small. The everyday. The once-in-a-lifetime and the never-again-in-a-million-years. These are your HEYDAYs. They belong only to you.

For Heyday’s founders, brewing the best, most delicious coffee is more than a passion. It’s why they get up every morning. Their flagship line of cold brews celebrates whatever good times means to you. That could be a day at the lake with friends. A road trip with your dog. Solo Netflix binge-watching on a Sunday. Whatever. We don’t judge. Every can of HEYDAY Cold-Brewed Coffee is a permission slip to relax and squeeze the good times out of life.

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BRIEF
Brand and packaging design for a high quality, canned cold-brewed coffee product.
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SOLUTION
Position Heyday as the companion for good times via brand strategy and as applied to brand identity, packaging design, collateral and point-of-sale design, merchandise design, web design, event and environmental design and more.
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SERVICES
Creative Direction, Narrative & Messaging, Identity System, Packaging Design, Collateral, Paper System, Merchandise, Web Strategy, Web Design & Development, Events & Activations
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AWARDS

Print Regional Design:
2017 - Packaging

Austin Addy's:
2017 - Gold - Packaging

We are co-conspirators with like-minded people and brands who aren’t afraid to break things.
LET'S GET TO WORK