Surfacing from the depths is an all new Hopadillo on the hunt for juicy waves and killer flavor. The locals say it surfs from island to island gathering the tastiest tropical fruits for this freshly squeezed brew. Swim at your own risk, the deliciousness might pull you under.
BRIEF
Deepen the brand world of the No. 1 selling IPA in Texas as it expands into new SKUs.
SOLUTION
Develop new versions of the beloved Hopadillo by creating a new monster with its own lore for each new product.
SERVICES
Creative Direction, Narrative & Messaging, Campaign Creation, Custom Illustration, Point of Sale, Digital Advertising, Print Advertising, Out of Home Advertising, Radio, Broadcast
AWARDS
Austin Advertising Federation ADDY Awards:
2020 - Gold - Cross Platform Consumer Campaign
2021 - Silver - Illustrations
Hopadillo Imperial IPA
Run for your lives. Born in the labrewtory, this double headed 9.9% ABV IPA is on the loose. Experimental hop oils blended with fan-favorite hop varietals produce huge citrus notes, pine hop aroma and a crisp, dry finish. Mutated from the DNA of the Hopadillo himself, this creation is a whole new kind of beast.
Hopadillo Juicy IPA
Surfacing from the depths is an all new Hopadillo on the hunt for juicy waves and killer flavor. The locals say it surfs from island to island gathering the tastiest tropical fruits for this freshly squeezed brew. Swim at your own risk, the deliciousness might pull you under.
Hopadillo IPA
Surfacing from the depths is an all new Hopadillo on the hunt for juicy waves and killer flavor. The locals say it surfs from island to island gathering the tastiest tropical fruits for this freshly squeezed brew. Swim at your own risk, the deliciousness might pull you under.
We Created A Monster
30-Second Spot
Surfacing from the depths is an all new Hopadillo on the hunt for juicy waves and killer flavor. The locals say it surfs from island to island gathering the tastiest tropical fruits for this freshly squeezed brew. Swim at your own risk, the deliciousness might pull you under.
The Legend Is True
15-Second Spot
Heartfelt thanks to our friends who helped along the way including director
Ariel Quintans and Amanda Fox and the killer production team at
Spotzen.
Photography by Josh Olade.
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