A Whole Lotta Love
As the Love Street family continues to grow its offerings and popularity, GS thought a natural progression of the original animated Love Street commercials would be for the brand to grow, literally into the real world. We combined live action scenes with the already established visual style from the previous spots to create a new concept that elevated the recognizable brand elements while introducing the new members of the Love Street family - Love Street Light & Love Street Citrus.
Prompted by the opening of refrigerator, the animated world spilled into live action lifestyle scenes, all nods to the fun, enjoy-anywhere and music-loving-centric vibe of the beer.