Maie Day

Brief
Develop a brand for Michael Fojtasek's newest concept, a modern twist on the traditional Texas steakhouse.
Solution
Inspired by Scandinavian summer solstice celebrations, create a vibrant brand identity suite that speaks to the sense of community and exuberance for food that the concept is cultivating.
Services
Brand Messaging, Identity System, Collateral, Signage & Wayfinding.

Prime Cuts. Liberal Portions.

Much like the ancient tradition itself, Maie Day is a daily festival of food and community. The latest concept by Olamaie's Michael Fojtasek is a Community Chophouse on South Congress serving up high steaks in a low key atmosphere.

In collaboration with New Waterloo Hospitality and artist Xavier Schipani, Guerilla Suit developed a brand identity suite, collateral and signage to complement a large-scale mural that would become the focal point of the interiors.

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