Maie Day

Brief

Develop a brand for Michael Fojtasek's newest concept, a modern twist on the traditional Texas steakhouse.

Solution

Inspired by Scandinavian summer solstice celebrations, create a vibrant brand identity suite that speaks to the sense of community and exuberance for food that the concept is cultivating.

Services

Brand Messaging, Identity System, Collateral, Signage & Wayfinding.

Prime Cuts. Liberal Portions.

Much like the ancient tradition itself, Maie Day is a daily festival of food and community. The latest concept by Olamaie's Michael Fojtasek is a Community Chophouse on South Congress serving up high steaks in a low-key atmosphere.

In collaboration with New Waterloo Hospitality and artist Xavier Schipani, Guerilla Suit developed a brand identity suite, collateral and signage to complement a large-scale mural that would become the focal point of the interiors.