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Meanwhile Brewing Co.
In Good Company
Meanwhile Brewing Co.
In Good Company

The good folks at Meanwhile are beer-people. But they’re also people-people. The old proverb goes, “You are the company you keep.” They proudly keep company with anyone seeking world-class beer and a little respite. They make craft beer by definition, but not by reputation.

They built Meanwhile as a place for all to gather and enjoy good beer in the company of good people. Because sharing a beer with people has a way of reminding us that we’re more alike than we are different. That when you see the good in all people, you’re always in good company. If that’s the kind of place you want to be, head on over to Meanwhile.

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BRIEF
Create a legacy brand for an innovative brewery and taproom in South Austin.
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SOLUTION
Use hand-drawn doodles as a backdrop for a multi-layered and multi-dimensional identity system to express the brand's informality and playfulness.
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SERVICES
Brand Positioning, Brand Narrative & Messaging, Identity System, Collateral, Paper System, Merchandise, Employee Uniforms, Signage & Wayfinding, Packaging, Website Design & Development
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AWARDS

Austin Advertising Federation ADDY Awards:
2021 - Bronze - Integrated Brand Identity Campaign

Partnering with Guerilla Suit was one of the best decisions I made for Meanwhile Brewing. They worked with me before our construction even began, taking the time to understand not just what we were building, but why. From those early conversations, they helped translate my ideas into a cohesive, lasting brand that truly reflects who we are. Their team worked hand in hand with me through every stage — from brand strategy and design to the finer details that make Meanwhile feel alive and enduring. Years later, our brand still feels fresh, authentic, and unmistakably ours — a testament to Guerilla Suit’s talent, care, and creative vision.
Will Jacquis, Founder & Brewmaster, Meanwhile Brewing Co.
We are co-conspirators with like-minded people and brands who aren’t afraid to break things.
LET'S GET TO WORK