Case Study

Nine Banded Whiskey

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Brief
Reintroduce Nine Banded to put the rock and roll - the grit and soul - back into Whiskey.
Solution
Reposition the brand and develop a creative campaign to inform what we want Texas Whiskey to be known for here in Austin and throughout the world.
Services
Brand Positioning, Creative Direction, Collateral, POS, Packaging, Creative Campaign

Keeping the Spirit of Austin Alive

Nine Banded set out to make a whiskey that’s as good as it gets without any pretense. A whiskey that tastes like nothing other than damn good whiskey. We’re made in Austin, Texas. We’re made from Austin, Texas. Let Tennessee have Jack. We’ll take Willie, Janis and Gary Clark Jr. any night of the week.

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Identity by Cody Haltom, Illustrations by Denton Watts

Friends who helped

Brand Strategist

Jennifer Billiot



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