Outdoor Gourmet

Brief

Breathe new life into Academy’s existing private label brand to allow for line extensions and overall category growth.

Solution

Modernize and streamline the brand identity while devising a color coding system that allows for flexibility and categorization of the many products under the Outdoor Gourmet umbrella.

Services

Brand Evolution, Package Design

Crafted for the Cookout

Outdoor Gourmet is a complete line of grills, smokers, outdoor appliances and accessories that makes every cookout one to remember. No matter what you’re whipping up, our wide assortment of backyard cooking essentials is designed for a range of recipes and techniques. OG is your secret ingredient to long tables, full plates, raised glasses, loud laughter, and going back for seconds (or thirds).