Rambler Energy

Brief

Line extend Rambler Sparkling Water into an entirely new category with their first-ever energy product.

Solution

Leaning into the retro look of the original packaging we created a 70's inspired, illustrative brand suite complete with packaging and campaign executions to match the energy of the product itself.

Services

Brand Positioning, Naming, Brand Narrative & Messaging, Identity System, Packaging, Collateral, Point-of-Sale, Merchandise, Website Design & Development, Experiential Design

The Energy to Keep Ramblin'

Yaupon is a sustainable, ancient source of natural caffeine indigenous to the US. We combine it with Rambler’s signature Limestone Mineral Blend and crisp carbonation for an easy-drinking, all-natural, plant-based boost without the crash, because Ramblers Do It Better.