SXSW 2025

Brief

Develop the theme and design system that serves as the foundation for all visual communications and wayfinding for the annual SXSW events.

Solution

Create a look and feel that honors the events’ roots in Austin, Texas as the SXSW brand expands to new locales across the world.

Services

Art Direction, Campaign, Social Media, Content, Guidelines, Graphic Design, Merchandise, Signage & Wayfinding, Motion Graphics

Cosmic Cowboy

Inspired by the eclectic charm of Austin, this concept captures the city’s idiosyncratic allure fused with a forward-thinking, quirky vision. It envisions SXSW as a trailblazer, embracing a psychedelic aesthetic that channels the spirit of Austin’s non-conformity and rugged individualism. As we ride into the future, the concept signals optimism through a rebellious approach, preserving SXSW’s distinctive vibe while committing to shaping the creative landscape with boundless creativity.

SXSW EDU 2025

The SXSW EDU Conference & Festival takes place each March in Austin, TX, as a four-day event offering compelling sessions, in-depth workshops, engaging learning experiences, mentorship, film screenings, future-focused competitions, an expo, networking opportunities, and so much more.

SXSW EDU is a component of the South by Southwest (SXSW) family of conferences and festivals. Internationally recognized as the convergence gathering for creative professionals, SXSW EDU extends SXSW’s support for the art of engagement to include society’s true rock stars: educators!