SXSW EDU 2022

Brief

Develop the theme and design system that serves as the foundation for all visual communications and wayfinding for the annual SXSW events.

Solution

Use a modular series of abstract pattern combinations to convey the immersive world of intersectionality and unity of the SXSW events.

Services

Art Direction, Campaign, Social Media, Content, Guidelines, Graphic Design, Merchandise, Signage & Wayfinding, Motion Graphics

Interconnectivity Brings Us Together

Discover ideas that will reignite your curiosity and renew your hope in tomorrow.

The SXSW EDU Conference & Festival takes place each March in Austin, TX as a four-day event offering compelling sessions, in-depth workshops, engaging learning experiences, mentorship, film screenings, future-focused competitions, an expo, networking opportunities, and so much more.

SXSW EDU is a component of the South by Southwest (SXSW) family of conferences and festivals. Internationally recognized as the convergence gathering for creative professionals, SXSW EDU extends SXSW’s support for the art of engagement to include society’s true rock stars: educators!