Case Study

Twang

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Brief
Develop a multi-platform brand awareness campaign for Twang and its family of products.
Solution
Create a retro campaign with re-envisioned ‘throwback’ brand to celebrate 30 years in business that focuses on Twang as a brand and has a halo effect on the entire family of products.
Services
Creative Audit, Campaign Strategy, Creative Direction, Narrative & Messaging, Photography, Media Planning, Media Buying, Collateral, Packaging, Web Design & Development, Merchandise, Events & Activations

Everything is Better Con Twang

Since 1986, Twang — a San Antonio based, family-owned and operated company — has manufactured premium flavored salts, sugars and seasonings. From its most delicious uses to its most outrageous applications, Twang adds fun and flavor to everyday life. Which is why Everything is Better Con Twang. Beer, tequila, cocktails, happy hour, late night, football, music, family BBQs, that party shirt you always wear out. Life is what you make it, and you can make it even better con Twang.

Twang Hero
Twang Packets
Twang Print Suite
Twang Billboard
Twang Magazine
Friends who helped

Graphic Designer

Erick Montes



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Photographer

Dave Mead



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