Hot Luck

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Develop name & identity for an inaugural food & music festival experience in Austin.
Activate brand through application of logo, typography, colors and custom illustrations to create a memorable and unique brand system that exemplifies the Hot Luck festival experience.
Creative Direction, Naming, Brand Development, Campaign Strategy, Social Media Strategy, Narrative & Messaging, Collateral, Merchandise, Signage & Way-Finding, Web Strategy, Web Design, Events & Activations, Photo Content
1 Hotluck Logo Slide
3 Hotluck Digital Slide
Hot Luck Merch
5 Hotluck Wristbands Slide
6 Hotluck Ex Slide
Hot Luck Sign 2018
Hot Luck Egg
Hotluck Social
8 Hotluck Credentials Slide
Hot Luck Social Tiles
10 Hotluck Al Fuego Id Slide
Hot Luck Al Fuego Brand 02
12 Hotluck Chef Signage Slide
Hot Luck2018 Spotify 02
15 Hotluck Astro Posters Slide
Hot Luck Night Court
Hot Luck Night Court 2
Hot Luck2018 Spotify 01
Hot Luck Postcard 02
Friends who helped


Alison Narro

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Sign Painter

Kayla Fritz

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