Introduce a proudly Mexican premium tequila brand into a crowded market.
Create a standalone category for this premium spirit through storytelling that invites drinkers to redefine the experience of blanco tequila.
Brand Positioning, Tone of Voice, Narrative & Messaging, Creative Direction, Collateral, Paper System, POS, Packaging, Creative Campaign, Website Design & Development

The Spirit is Pure

There are few things in this world that are near perfect in their natural state. Tequila is one of them. Its truth and elegance is unrivaled in the spirit world.

Named after its founder, Eduardo “Lalo” González, the nickname given to him by his grandfather, the father of premium tequila, Don Julio González, LALO is a third generation spirit combining a grandfather’s love of purity with a father’s love of premium to create a tequila worthy of altering the world’s relationship with the drink so unique to the Jalisco region of Mexico.

Austin Addy's | Online/Interactive Consumer Website 2020 | Gold

Gsweb Lalo Bag Bottle
Gsweb Lalo Photoshoot Terra Cotta Stairs
Gsweb Lalo Letterhead Shadow
Gsweb Lalo Cards
Gsweb Lalo Sellsheet Shadow
Gsweb Lalo Tape Box
Gsweb Lalo Matches Candle

Campaign Photography by Clay Grier
Logo and Bottle Design by Anagrama

Friends who helped

Brand Strategist

Jennifer Billiot

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Web Developer

Big Skillet

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