Case Study

Love Street

More Info + Less Info -
Brief
Develop a multimedia campaign for Karbach Brewing Co.'s Love Street Kölsch Style Blonde beer that introduces Love Street to a wider audience.
Solution
Expand the Love Street visual brand by creating a universe and characters inspired from illustrations of the 60s.
Services
Creative Direction, Narrative & Messaging, Campaign Creation, Custom Illustration, Packaging Design, Point of Sale, Digital Advertising, Print Advertising, Out of Home Advertising, Radio, Broadcast

All You Need is Love Street

When you need to kick back and give the soul some free time, all you need is Love Street.

This campaign is a modern tribute to a psychedelic era of groovy vibes, free love, and revolutionary music. In the 1960's, Houston was home to the Love Street Light Circus & Feelgood Machine — a hot spot for psychedelic nightlife that hosted everyone from the 13th Floor Elevators and Bubble Puppy to ZZ Top and even Johnny Winter. Love Street wasn't just a place, but a state of mind. A place to unwind and let music refresh your soul.

Love Street Sketches 00
Love Street Stills A 7B

When All You Need
30-Second Spot

Love Street Stills A 5

It's That Time
30-Second Spot

Love Street 6Pack Collage
Kbc All You Need Billboard
Love Street Trailer 3

Heartfelt thanks to our friends who helped along the way including director Ariel Quintans, animator Mark Scofield and Amanda Fox and the killer production team at Spotzen.

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